Grow With Intention

Build the Company Your

Next Stage Requires.

What worked before may not be what your business needs now.

  • Growth Is Not Just More. It’s Different.

    You have already built something meaningful. But as the company grows, running it can become more complicated rather than easier. More decisions require your attention, more people depend on your direction, and processes that once worked informally begin to break down. Working harder may keep things moving, but it does not necessarily build a stronger business.

  • Different Stages Need Different Things.

    A company establishing a sustainable business does not need the same leadership, structure or processes as one preparing to scale, build a management team or plan for transition. Growth problems often appear when the business has moved forward but parts of the organization are still operating for an earlier stage.

  • Good Conversations Need a Common Roadmap.

    While leading CEO roundtables, Lane saw thoughtful business owners wrestling with very different challenges. The problem was not the quality of the conversations. Their companies were simply at different stages, yet they were discussing the same issues as if every business needed the same things at the same time.

  • A Structured Process for Building a Better Company.

    That insight led Lane to develop the Four Stage Growth Model and, ultimately, the GetReady4Sale Academy. The Academy gives owners a shared framework for understanding where the company is, recognizing what may be holding it back and deciding what deserves attention next.

A Better Way to Grow

Growth Creates New Challenges.
The Right Framework
Builds the Business for What Comes Next.

As a company grows, the practices and leadership that created its early success may no longer be enough. The Get Ready 4 Sale Academy helps established business owners understand where their company is today, identify what must change to reach the next stage, and strengthen the leadership, marketing, organization and processes needed to get there.
 
Built around the proprietary 4-Stage Growth Model, the Academy helps owners build a stronger, more capable and less owner-dependent business—with greater opportunities for growth and more choices for the future.

HOW IT WORKS

Learn. Apply. Strengthen.

Each Academy session follows a practical rhythm. Members watch short learning videos before the session, apply the ideas to their own companies using planning templates, then present their work to the cohort and advisor to challenge and strengthen the plan.  This combination of independent preparation, practical application and peer discussion keeps the work grounded in each owner's actual business.

5 owners working in parallel, guided by 1 certified advisor, once a month for six months.

The Academy cohort Five business owners and one certified advisor meet around a table for six sessions. Each session moves through watch, apply and present, and each adds a layer to the Transformation and Transition Game Plan at the center.
  • Watch
  • Apply
  • Present

  1. Establish where the company stands today, how sustainable it is, and what you want from it.

  2. Define who you serve, why they choose you, and where the company is headed.

  3. Build your marketing architecture around a strong digital headquarters—your website—then develop the messages and channels that communicate your value proposition and reach the customers you want to serve.

  4. Build an empowered organization through the 4D disciplines of Direction, Design, Disciplines and Development—aligning people around where the company is going, creating the right roles and structure, establishing the disciplines for execution, and developing people to take greater responsibility beyond the owner.

  5. Build repeatable business processes that capture what your company does best, strengthen differentiation and create the consistency needed to scale—turning the way you operate into a source of competitive advantage.

  6. Fully engage your leadership team and bring the pieces together into a Transformation and Transition Game Plan—aligning the team around the priorities, responsibilities and actions needed to move the business forward to the next stage.

  7. During each Academy session, participants use provided templates to develop specific transition plans for their business. These individual plans are progressively built and combined into a comprehensive Transformation and Transition Game Plan—a practical, go-forward roadmap for implementing the changes needed to move the company to its next stage.

THE LEARNING JOURNEY

See the Whole Business, Not Just Today’s Problem.

The Academy’s six-session journey helps owners look beyond isolated symptoms and understand how the major parts of the company work together.


The process begins by establishing a clear baseline. From there, owners examine the company’s competitive position and vision, marketing system, organization and team, processes and ability to scale..


The journey culminates in a Transformation & Transition Game Plan that turns the work of the Academy into action. Built progressively over the six sessions, it brings together the priorities, actions and responsibilities needed to move the company to its next stage, and gives the leadership team a roadmap for carrying that work forward over the years ahead.


The Academy is the beginning of that transformation, not the end. Meaningful transitions take time. The Game Plan provides a roadmap that can guide continued development over the coming years as the organization builds new capabilities, implements change and progresses toward what the owner and leadership team want the business to become.

THE PEOPLE BEHIND THE ACADEMY

Experience in Service of Business Owners.

Lane partnered with Rich Hall and Brett Binkley to turn the Four Stage Growth Model into a practical experience for business owners.


Rich, a Certified Exit Planning Advisor (CEPA), brought decades of experience helping owners prepare their companies for successful transitions and helped design the Academy’s learning journey.  Brett brought the perspective of an owner who had built a $50 million engineering company and successfully sold it. His experience reflected many of the principles Lane had identified in the Four Stage Growth Model. His desire to mentor other entrepreneurs made him a natural partner in developing the Academy.


Together, Lane, Rich and Brett spent several years building a program that combines structured learning, practical planning and the experience of owners who understand what it means to lead a growing company.


THE outcome

A Stronger Business Creates More Options.

The name Get Ready 4 Sale may suggest the Academy is only for owners preparing to sell, but its philosophy is broader. The best way to prepare for an eventual sale is to build a company so strong that selling becomes just one of several attractive possibilities.


A stronger company can create more freedom, greater value, a more capable leadership team and more choices about what comes next. You may sell, transition leadership, continue growing or simply want a business that depends less on your daily involvement.


Build a better business first. Decide what to do with it from a position of strength.